Here is This Year's Shortlist in Full:
If you or your brand/product has been shortlisted for a Loved by Parents award, you are entitled to use the shortlisted artwork, which you can download here.
IMPORTANT: Voting will open at 12pm on the 26th of June (2018) and all information will be emailed to the email address entered on the entry form. Voting will close at midnight on the 19th of July (2018).
Playtime
Best Activity Toy 0-1 yrs
Perfectly Padded Playmat
Infantino Grow-with-Me Playtime Teepee Gym
Mamas and Papas Stargaze Playmat
Best Activity Toy 1-3 yrs
LeapStart™ interactive early learning system
Little Tikes Light ‘n Go – 3-in-1 Sports Zone
Best Activity Toy 3-6 yrs
Dessineo 'Learn to paint by stencils'
Dessineo 'Learn to paint by numbers'
Mookie Spiro Spin
Best Activity Toy 6+
Vtech Kidi Super Star Move
Bunch O Balloons
Best Interactive Toy 0-1 yrs
Mamas and Papas Stargaze playmat
Perfectly Padded Playmat
Infantino Grow-with-Me Playtime Teepee Gym
Best Interactive Toy 1-3 yrs
Little Tikes Light ‘n Go – 3-in-1 Sports Zone
Vtech Toot-Toot Drivers Fire Station
Super Wings Transforming Vehicles
Addo Play Busy Me Electronic Cash Register
Best Interactive Toy 3-6 yrs
Amazon’s Fire HD 8 Kids Edition
Addo Play Busy Me Electronic Cash Register
Super Wings Transforming Vehicles
Best Stimulative Toy 0-1 yrs
Yummikeys
Mamas and Papas Stargaze playmat
Perfectly Padded Playmat
Best Stimulative Toy 1-3 yrs
Infantino Grow-with-Me Playtime Teepee Gym
Little Tikes Light ‘n Go – 3-in-1 Sports Zone
LeapStart™ interactive early learning system
Addo Play Busy Me Electronic Cash Register
Best Stimulative Toy 3-6 yrs
Dessineo 'Learn to paint by stencils'
Dessineo 'Learn to paint by numbers'
Best Toy Design
HEXBUG nano Space Cosmic Command
Le Toy Van Sweet Dreams Pram
Addo Play Make Your Own Cat Cushion
Little Tikes Fun Zone toys! Splash Face
Best Role Play Toy 1-3yrs
Addo Play Busy Me Electronic Cash Register
Super Wings Transforming Vehicles
Best Role Play Toy 3-6 yrs
Addo Play Busy Me Electronic Cash Register
Super Wings Transforming Vehicles
Best Outdoor Toy 3-6 yrs
Little Tikes Fun Zone toys! Splash Face
Mookie Spiro Spin
Bunch O Balloons
Best Art or Creative Activity
Dessineo 'Learn to paint by stencils'
Addo Play Make Your Own Cat Cushion
Enchanted Wonders A-Z Cards
Dessineo 'Learn to pain by numbers'
Best Innovative Toy
Little Tikes Tyre Twister Lights,
Little Tikes Fun Zone toys! Splash Face
HEXBUG nano Space Cosmic Command
Best Toddler Toy
Mookie Spiro Spin
Super Wings Transforming Vehicles
Vtech Toot-Toot Drivers Fire Station
Home
Best Baby Friendly Fabric Softener
Surcare Fabric Conditioner
Surcare Laundry Liquid
Best Cleaning Product
Surcare Fabric Conditioner
Mamia Super Concentrated Laundry Liquid
Surcare Laundry Liquid
Feeding Products
Best Portable Feeding Product
Milton Solo Travel Steriliser
Asda Microwave Sterilising Bags
Munchkin SnackCatch & Sip™
Munchkin Love-a-Bowls™ 10 Piece Set
Oxo Tot Silicone Self Feeder
Best Feeding/Support Pillow
HushCush
Bébé au Lait Nursing Pillow
Dreamgenii Pregnancy Support & Feeding Pillow
Sanggol Maternity/ Pregnancy U Pillow
SnuggleUp Original Nursing Pillow
Best Innovative Feeding Product
Munchkin SnackCatch & Sip™
Oxo Tot Silicone Self Feeder
Steri-bottle®
Tommee Tippee Perfect Prep™ Day & Night
Dr Brown's Options New Born Gift Set
Tommee Tippee Advanced Anti-colic feeding bottle
Best Product for Bottle Feeding
Steri-bottle®
Dr Brown's Options New Born Gift Set
Tommee Tippee Perfect Prep™ Day & Night
Tommee Tippee Closer to Nature® Feeding Bottle
Tommee Tippee Complete Feeding Set
Tommee Tippee Advanced Anti-colic feeding bottle
Best Baby Steriliser
Milton Solo Travel Steriliser
Asda Microwave Sterilising Bags
Yoomi Deep Clean™ Electric Steam
Best Feeding Equipment Set
Dr Brown's Options New Born Gift Set
Munchkin Love-a-Bowls™ 10 Piece Set
Tommee Tippee Complete Feeding Set
Best Drinking Cup /Best Travel Bottle
Litecup Baby
Nuby Thirsty Kids Incredible Gulp
Nuby Sipeez 360 Wonder Mini Cup
Tommee Tippee easy-drink sippy cups
Steri-bottle®
Best Weaning Product
Nuby Sipeez 360 Wonder Mini Cup
Tommee Tippee easy-drink sippy cups
Oxo Tot Silicone Self Feeder
Munchkin SnackCatch & Sip™
Best Product for Breast Feeding
Asda Breast Milk Storage Bags
Asda Nipple Shields
Boobbix
Cake Maternity Contour Maternity & Nursing T-Shirt Bra
Bébé au Lait Nursing Pillow
Medela Swing Pump & Feed Set
Medela Breast Milk Store and Feed Set
Bravado Clip and Pump™ Hands-free Nursing Bra
SnuggleUp Original Nursing Pillow
Best Highchair or Seat
Summer Infant 3 in 1 Support Me™ Seat
Chicco Polly Magic Relax
Chicco Baby Hug 4 in 1
Best Electronic Breast Pump
yoomi® 3-in-1 Electric Breast Pump
Medela Swing Pump & Feed Set
Best Toddler Snack
Kiddylicious
Pulsin
Mamia Organic Carrot Sticks
Mamia Mini Rice Cakes Range
Best Baby Snack
Apple and Blueberry Breakfast Pouch
Mamia Mini Rice Cakes Range
Mamia Organic Carrot Sticks
Mamia Organic Pouch Range
Best Child’s Snack
Pulsin
Kiddylicious
Fruit Bowl - Strawberry Flakes
Mamia Organic Carrot Sticks
Best Children’s Dessert
Mamia Greek Yoghurt Range
Fruit Bowl - Strawberry Flakes
Best Baby Food Range
Little Freddie
My First Savs
Mamia Greek Yoghurt Range
Mamia Mini Rice Cakes Range
Mamia Organic Pouch Range
Best Organic Baby Food Range
My First Savsé
Little Freddie
Mamia Greek Yoghurt Range
Piccolo Baby Pasta with Sweet Potato Bolognese
Mamia Organic Tray Meals Range
Mamia Mini Rice Cakes Range
Mamia Organic Pouch Range
Best Toddler Food Range
Kiddyum
Mamia Organic Tray Meals Range
Best Children’s Drink
Appy Kids Co’s Whole Milk
Happy Monkey Smoothies
Best Training Cup
Litecup Baby
Nuby Sipeez 360 Wonder Mini Cup
Tommee Tippee easy-drink sippy cups
Nursery & Accessories
Best Sleep Aid
Lumie Bedbug
Aden + Anais Classic Swaddles
Sleepyhead Deluxe+
easynight blackout blind
Bambino Mio’s 100% bamboo swaddling blankets.
Munchkin Shhh...™ Portable Sound Machine
Best Sleep Solution
Merifor
Dreami Clever Baby Sleeper
Safe Nights Superior Pocket cot bed mattress
Aden + Anais Classic Swaddles
Lulla doll
Arvossa
Best Nursery Innovation
Merifor
Snuza Hero MD
Motorola Halo+
E-ZZy the Sloth Baby Monitor
Enchanted Interiors
Zazu Max The Monkey Nightlight
Joie Sansa 2in1
Mamas and Papas Breeze crib white
Best Night Light
Zazu Max The Monkey Nightlight
Chicco Next2Stars
Lumie Bedbug
Best Nursery Bedding
Silent Night Safe Nights Duvet Set
Super Love Merino Sleeping Bag
Aden + Anais Classic Sleeping Bag
Hand Embroidered Love Makes a Family Nursery Bedding Range
Mamas and Papas Welcome to the world bedding
Bambino Mio Bed Protector
Best Nursery Accessory
Merifor
Enchanted Interiors Nursery Wall Decals
Sleepyhead Deluxe+
Joie Sansa 2in1
Mamas and Papas Welcome to the world bedding
Best Baby Monitor
Motorola MBP855
Snuza Hero MD
Motorola Halo+
Best Video Monitor
Motorola MBP855
Motorola Halo+
Best Crib
Mamas and Papas Breeze crib white
Chicco Next2Me
Chicco Next2Me Dream
Best Baby Rocker/Swing
Joie Sansa 2in1
Mamas and Papas Apollo bouncer
BabyBjörn Bouncer Bliss.
Bathtime
Best Baby bathtime Product
Hevea Coloured Pond
Water Babies Bath book - 1-2-3 Bubba in the Sea
AVEENO® Baby Daily Care Baby Gentle Wash
AVEENO® Baby Soothing Relief Baby Emollient Wash
Mamia Baby Bedtime Bath & Shampoo
Munchkin See & Squirt™ Mirror.
Munchkin CleanSqueeze™
Best Bathtime Product
Hevea Coloured Pond
Water Babies Bath book - 1-2-3 Bubba in the Sea
AVEENO® Baby Daily Care Baby Gentle Wash
AVEENO® Baby Soothing Relief Baby Emollient Wash
Best Baby Bathtime Toy
Munchkin See & Squirt™ Mirror.
Munchkin CleanSqueeze™
Wishy by Shnuggle
Best Baby Towel
Silentnight Safe Nights Hooded Towel
The Shnuggle Towel
Best Innovative Bathtime Product
Washy by Shnuggle
The Shnuggle Baby Bath
Playbrush
Munchkin See & Squirt™ Mirror.
Munchkin CleanSqueeze™
Best Baby bath
The Shnuggle Baby Bath
Wishy by Shnuggle
Best Babybathtime Accessory
My 1st Years Hooded Fleece Robe
Washy by Shnuggle
The Shnuggle Towel
Wishy by Shnuggle
Travel
Best Babycarrier/Back carrier
Cybex Maira Click
BabyBjorn Baby Carrier One
hybrid carrier from MOBY
Infantino's Zip
Nuby 3 in 1 Newborn Carrier
Diono Carus
Best Baby Wrap
We Made Me Flow
hybrid carrier from MOBY
Best Changing Bag under £150
Nuby deluxe changing bag
Zellie Adventure Bag
Pink Lining Wonder Bag
New Diono Changing bag
Best Changing bag over £150
Zellie Adventure Bag
Petunia Boxy Backpack
Best 3 Wheel Pushchair
Out 'n' About Nipper Single V4
Out 'n' About Nipper Double V4
Infababy Ultimo 3 in 1 Travel System
Best Pushchair over £300
Diono Quantum2
Diono Quantum Classic
Out 'n' About Nipper Single V4
Out 'n' About Nipper Double V4
Joie deluxe chrome™ dlx
Mamas and Papas Ocarro pushchair
Best Pushchair Design
Diono Quantum
Cybex Balios S with Aton M i-Size
Quantum2 Carrycot & Stand
Diono Quantum Classic
Out 'n' About Nipper Single V4
Mamas and Papas Ocarro pushchair
Best Travel System over £500
Cybex Balios S with Aton M i-Size
Peg Perego The Book 51S Pop-up
Infababy Ultimo 3 in 1 Travel System
Diono Quantum Classic
Quantum2 Carrycot & Stand
Mamas and Papas Ocarro pushchair
Best Stroller
Joie pact flex signature
Diono Traverze
Best Lightweight Stroller
Diono Traverze
Joie pact flex signature
Cybex Eezy S
Best Innovative Stroller
Diono Traverze
Cybex Eezy S
Joie deluxe chrome™ dlx
Joie pact flex signature
Best Innovative Pushchair
Peg Perego The Book 51S Pop-up
Diono Quantum
Cybex Balios S with Aton M i-Size
Joie deluxe chrome™ dlx
Best Car Seat Group 0+
Joie spin 360 signature
Joie i-Level
Diono Radian 5
BEST CAR SEAT GROUP 2/3
Diono Monterey 2
Infababy Safe Plus Car Seat
Best Multi-stage Car Seat
Cybex Pallas S-Fix
Infababy Safe Plus Car Seat
Joie every stage fx signature
Diono Radian 5
Best Innovative Car Seat
Joie every stage fx signature
Recaro Zero.1 Elite
Joie spin 360 signature
Cybex Pallas S-Fix
Joie i-Level
Diono Radian 5
Best Innovative Travel Product
Splashabout Go Splash Swim Vest
Infantino's Zip
Footup
Sleepyhead Deluxe+
Cybex Eezy S
Munchkin Swing!™ Baby In-Sight® Car Mirror
Chicco Zip & Go
Babymoov Travel Nest
Best Pushchair/Buggy Accessory
Diono Buggy Buddy
Nuby changing bag
Pink Lining Wonder Bag
Best Travel Accessory
HushCush
Diono Buggy Buddy
Diono Easy View Plus
easynight blackout blind
Bambino Mio Wet nappy bag
Bambino Mio’s reusable change mat
Best Travel Invention
Milton Solo Travel Steriliser
Splashabout Go Splash Swim Vest
Cybex Maira Click
Joie i-Level
Diono Easy View Plus
easynight blackout blind
Best Swimming Product
Splash Jammers
Original Konfidence Jacket
Splashabout New Happy Nappy
ASDA Little Angels Swim Pants
Huggies® Little Swimmers®
Best Swimming Aid
Original Konfidence Jacket
Splashabout Go Splash Swim Vest
Splash Jammers
Best Rearward Facing Carseat 2018
Recaro Zero.1 Elite
Cybex Gold Sirona S i-Size
Best Forward Facing Car Seat 2018
Joie every stage fx signature
Infababy Safe Plus Car Seat
Creative
Best Baby Gift under £50
Motorola MBP70SN non-contact thermometer
Unisex Bunny Ears All In One
The Essential One 5 Piece Floral Bunny Baby Starter Pack
DK Colours with a Ladybird book
Arvossa
Picklepuss Personalised fleece blankets
My 1st Years Hooded Fleece Robe
Best Baby Gift over £50
Super Love Merino Sleeping Bags
'Hello World' Newborn Baby Hamper
E-ZZy the Sloth Baby Monitor
Enchanted Interiors Nursery Wall Decals
Best Baby Keepsake
Yummikeys
Baby Ink Ink-less Print Kit
Best Baby Book
Water Babies Bath book - 1-2-3 Bubba in the Sea
DK Colours with a Ladybird
Best Activity Book
DK Colours with a Ladybird
Enchanted Wonders A-Z Cards
Best Innovative Gift under £50
Lulla doll
Yummikeys
Enchanted Wonders A-Z Cards
Best Gift for New Mum/Dad
Pink Lining Wonder Bag
Baby Ink Ink-less Print Kit
Petunia Boxy Backpack
Nuby 3 in 1 carrier
Nuby Deluxe Changing Bag
Babycare
Best Disposable Nappy Newborn
Mamia Newborn
Kit & Kin Newborn
Asda Little Angels Newborn
Bambo Nature Nappies - Newborn
Pampers Premium Protection Newborn
Best Disposable Nappy stage 2+
Morrisons Nutmeg Newborn Size 2
Mamia Newborn Size 2 Nappies
Best Disposable Nappy Stage 3+
Pampers Premium Protection Size 3
Asda Little Angels Comfort & Protect Size 3
Mamia Size 3 Nappies
Best Disposable Nappy Stage 4
New Pampers baby-dry stage 4
Mamia Size 4 Nappies
Asda Little Angels Peppa Pig First Pants Size 4
Asda Little Angels Comfort & Protect Size 4
Baby Ocado Size 4 Ultra Dry Nappies
New Pampers baby-dry stage 4
Mamia Size 4 Nappies
Best Disposable Nappy Stage 4+
Asda Little Angels First Pants Size 4
Asda Little Angels Comfort & Protect Size 4+
Baby Ocado Size 4 Ultra Dry Nappies
Mamia Size 4+ Nappies
Best Disposable Nappy Stage 5
Asda Little Angels Peppa Pig First Pants Size 5
Asda Little Angels Peppa Pig First Pants Size 6
Asda Little Angels Comfort & Protect Size 5
Baby Ocado Size 5 Ultra Dry
Pampers baby-dry Nappy Pants size 5
Mamia Size 5 Nappies
Best Disposable Nappy Stage 5+
Asda Little Angels Comfort & Protect stage 5+
Baby Ocado Size 5 Ultra Dry
Morrisons Nutmeg Ultra Dry Active Nappy 5+
Mamia Size 5+ Nappies
Best Disposable Nappy Stage 6
ASDA Little Angels First Pants Size 6
ASDA Little Angels Comfort & Protect Size 6
Baby Ocado Size 6 Ultra Dry Nappies
Mamia Size 6 Nappies
Best Disposable Nappy Stage 6+
ASDA Little Angels Comfort & Protect Size 6+
Morrisons Nutmeg Ultra Dry Nappy Size 6+
Baby Ocado Size 6 Ultra Dry Nappies
Mamia Size 6+ Nappies
Best Nappy Pants
Mamia Easy Pants Size 5
Pampers Active Fit Nappy Pants
Mamia Easy Pants Size 6
Pampers baby-dry Nappy Pants size 5
ASDA Little Angels First Pants Size 4-6
Best Swim Nappy
Splashabout New Happy Nappy
Asda Little Angels Swim Pants XS
Asda Little Angels Swim Pants Medium
Asda Little Angels Swim Pants Small
Huggies® Little Swimmers®
Best Reusable Nappy Brand
Tots Bots
Bambino Mio
Best Nappy Design
Asda Little Angels Swim Pants
Tots Bots Easyfit Star
Pampers Active Fit Nappy Pants
Morrisons Nutmeg Newborn
Best Babywipes
Little Angels Sensitive Wipes
Pampers New Baby Sensitive Wipes
Pampers Sensitive Wipes
Baby Ocado Ultra Soft Fragrance Free Wipes
Mamia Extra Sensitive Baby Wipes
Mamia Fragranced Baby Wipes
Mamia Sensitive Baby Wipes
Best Sensitive Babywipes
Pampers New Baby Sensitive Wipes
Little Angels Sensitive Wipes
Bambo Nature’s Eco-Friendly Baby Wet Wipes
Pampers Sensitive Wipes
Mamia Extra Sensitive Baby Wipes
Mamia Sensitive Baby Wipes
Best Eco Friendly Babywipes
Bambo Nature’s Eco-Friendly Baby Wet Wipes
Aqua Wipes
Mamia Toddler Toilet Wipes - Sensitive
Best Organic Babycare Product
Organic Babies Calming Nappy Cream
Weleda Baby Calendula Body Lotion
Best Ethical Babycare Product
Organic Babies Calming Nappy Cream
Bellary Nature
Boo the Bunny
Aqua Wipes
Weleda Baby Calendula Body Lotion
Weleda Baby Calendula Nappy Change Cream
Best Nappy Cream
Bepanthen Nappy Care Ointment
Organic Babies Calming Nappy Cream
Weleda Baby Calendula Nappy Change Cream
Best Babycare Product
Bepanthen Nappy Care Ointment
Nelsons Teetha Teething Granules
Little Angels Sensitive Wipes
AVEENO® Baby Daily Care Baby Gentle Wash
Weleda Baby Calendula Nappy Change Cream
Mamia Nappy Sacks
Munchkin Cosie Nosie
Mamia Extra Sensitive Baby Wipes
Best Toilet/Potty Training Product
Splash Jammers
Dry Like Me potty training pads
Mamia Toddler Toilet Wipes - Sensitive
Oxo Tot Potty Chair
Bambino Mio Bed Protector
Bambino Mio Wet nappy bag
Best Teething Product
Boo the Bunny
Nelsons Teetha Teething Granules
Mitteez Teething Mitten
Best Baby Thermometer
Motorola MBP70SN non-contact thermometer
Tommee Tippee Digital No Touch Forehead Thermometer.
Best Children’s remedy
Bellary Nature
Nelsons Teetha Teething Granules
Munchkin Cosie Nosie
Best Value Disposable Nappy
Asda Little Angels Comfort & protect
Asda Little Angels Newborn
Best Nappy Range 2018
Asda Little Angels Peppa Pig First Pants
Asda Little Angels First Pants
Asda Little Angels Comfort & Protect
Asda Little Angels First Pants
Asda Little Angels Newborn
Bambo Nature Nappies - Newborn, Size 1
Morrisons Nutmeg Newborn
Morrisons Nutmeg Ultra Dry
Morrisons Nutmeg Ultra Dry Active
Pampers baby-dry
Pampers Premium Protection
Mamia Newborn
Mamia Size 3-6+
Mamia Easy Pants
Clothes & Outdoor Wear
Best Baby Fashion Brand
Frugi
Lilly + Sid
The Essential One
Blade and Rose Clothing
Best Toddler Fashion Brand
Lilly + Sid
Frugi
Blade and Rose Clothing
Best Junior Fashion Brand
Lilly + Sid
ReimaGO
Frugi
Best Baby Footwear
Sock Ons
Start-Rite Shoes
Maternity
Best Maternity Product
Asda Breast Milk Storage Bags
Asda Nipple Shields
Boobbix
Sanggol Maternity/ Pregnancy U Pillow
Weleda’s top quality Nipple Balm
Cake Maternity Contour Maternity & Nursing T-Shirt Bra
Best Maternity/New Mum Skincare Product
Medela PureLan 100 nipple cream
Weleda’s top quality Nipple Balm
Best Innovative Maternity Product
Boobbix
Elle TENS 2
Best Feeding Top
Bshirt - Lift the flap
Chico Jack Breastfeeding Twinning Sets
Best Pregnancy Pillow
Dreamgeni Pregnancy Support & Feeding Pillow
Sanggol Maternity/ Pregnancy U Pillow
SnuggleUp Original Nursing Pillow
Best Maternity Innovation
Dreamgenii Pregnancy Support & Feeding Pillow
Bébé au Lait Nursing Pillow
Special Awards
Best Family Brand
Reading Eggs
Silentnight
Happy Monkey Smoothies
Best New Product to Market 2018
Little Cook Box Meal Kits
Nuby Thirsty Kids Incredible Gulp
Diono Traverze
Munchkin Shhh...™ Portable Sound Machine
Tommee Tippee Advanced Anti-colic feeding bottle
Bravado Clip and Pump™ Hands-free Nursing Bra
Tommee Tippee Perfect Prep™ Day & Night
Best Innovative Idea
Little Cook Box Meal Kits
Litecup Baby
Splashabout New Happy Nappy
Sock Ons
Gift Time For Kids
Munchkin Shhh...™ Portable Sound Machine
Supermarket Of The Year 2018
Aldi
Ocado
Best Online Retailer
The Essential One
My 1st Years
Ocado
Best Ethical Brand
Kit & Kin
Frugi
ReimaGO
Best Ethical Product
Hevea Coloured Pond
Super Love Merino Sleeping Bags
Weleda’s top quality Nipple Balm
Best Grocery Product
Kiddyum
Appy Kids Co's Whole Milk
Little Cook Box Meal Kits
Technology
Best Family App
Reading Eggs
Azoomee
Kurio Tab Advance
Best Children’s App
Reading Eggs
Playbrush
Azoomee
Best Tablet
Amazon’s Fire HD 8 Kids Edition
Kurio Tab Advance