LBP Awards 2027

The Loved By Parents Awards 2027 is Proudly Sponsored by:

Julie Ashfield, Chief Commercial Officer at Aldi UK: “We’re delighted to once again be an official sponsor of the Loved by Parents Awards. Having supported the awards for the past two years, we’ve seen first-hand how much they mean to families and brands alike. As a retailer that champions quality and affordability, we’re proud to continue celebrating companies that truly understand and support the needs of parents and children. We look forward to recognising this year’s outstanding winners.”

Say hello to Jovikids, the family travel brand bringing comfort, thoughtful design and a little more joy to life on the go. With car seats designed around the needs of growing families, Jovikids puts safety and everyday practicality at the heart of every adventure. With options across car seats, stroller, travel systems and smart luggage. Jovikids is here to help you enjoy the journey together.

Joyful Kids, Joyful Trip.

To find out more, visit jovikids.com. 


Happy Monkey Drinks provide a healthy and tasty choice for parents and kids. Our smoothies are available in three mouth-watering flavours, made using 100% pure fruit and count as one of your 5-a-day. Each carton is packed full of essential nutrients such as vitamin C, potassium, folate and manganese and pleasingly contain no added sugar. Free from sweeteners and preservatives and ready to drink straight from the pack kids can enjoy them any time of the day.

For more than two decades, Ergobaby has set the standard for ergonomic baby gear, earning the trust of millions of parents and caregivers around the world. Known for its award-winning baby carriers and thoughtfully designed products, the brand blends science-backed innovation with premium craftsmanship to support healthy infant development and everyday comfort.

Loved By Parents Awards

Our Loved By Parents Awards are a symbol of trust. Over the last 16 years each and every product we evaluate is rigorously tested by a team of parents and little ones.

We hope you will join us this year as we find out which brands and products are truly Loved By Parents.